Business Writing and Editing
[Lorelei] does advance research independently, interviews the partners, and prepares pieces that are in line with our goals. The turnaround time, quality, and her ability to pick up the nuances of new industries is great.
-Benjamin Plantan, Marketing Manager
Almost all of my work as a freelance writer is for business and marketing -- but it has generally also been informational. I help my clients communicate with their clients, the media or with colleagues on subjects that might be considered highly technical or difficult for a layperson to understand. While I hope and believe that this is educational for the reader, it also makes the case for my client.
You can find samples of past legal marketing writing under For Attorneys, Ghostwriting and Blogging. I also work for businesses outside the legal marketing arena, such as:
- Client bulletins for JH Cohn, LLP, an international accounting firm serving mid-sized and large businesses. I've written client bulletins for divisions serving the hospitality, apparel/retail, not-for-profit and real estate industries. (To come when I have secured permission.)
- Press releases for LegalView.com on new information coming out of their Web site, a comprehensive online resource for accident victims. They included "LegalView.com Launches Avandia Information Portal with Information on the Latest FDA Warnings" and "LegalView.com Tracks Developing Story of Returning Troops with Traumatic Brain Injuries."
- A newsletter (MS Word format) and business research for MonkeyLook.com, a Web search company (that has since gone out of business).
- Newsletter articles and press releases for the Legal Aid Foundation of Los Angeles. This press release (MS Word format) explains LAFLA's effort to increase affordable housing and homeownership using nonprofit land trusts.
In addition to Web copy, newsletters, client bulletins and press releases, I can handle a variety of internal and external business communications. If you don't see what you need here, you can always contact me to talk more about your project.